southern california floral designer and educator

Mulberry & moss


How to Stand Out To Your Dream Clients


February 29, 2024

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Hi there! Welcome to the Mulberry & Moss blog, the place where I share all things business, flowers, and everything in between! Stay a while and say hello!

Hi, I'm sarah w.



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Welcome, my friends, to a conversation that delves beyond the surface of our beloved floral world. In this episode, I want to take you on a journey of looking within, to find new authentic ways that can connect you to your dream audience – beyond just flowers.

Many of us have found solace and purpose in the world of flowers, perhaps even identifying ourselves by our connection to them. Think back to the moment when flowers first captivated your heart. It was more than a fleeting fascination; it was a calling that stirred something deep within you. But as we immerse ourselves in the flower world, we must acknowledge that our love for flowers alone cannot set us apart. In a community where everyone shares this passion, we must seek to uncover what truly makes us unique.

So how can we stand out from our floral peers, while still weaving meaning and history into our flower story and inviting our audience on this flower journey? When we learn to look outside the flower world for these peices of our story and personality, we can find other connection points that can help draw our audience in, while challenging ourselves to pinpoint the things that make us uniquely who we are. It’s through this process that it becomes clear that flowers are not merely our identity; they are vessels for expressing who we are and discovering our true essence.

Embracing Your Unique Story

One powerful way to distinguish yourself in the crowded floral landscape is by sharing your story. People don’t just buy from businesses; they connect with the humans behind them. By weaving elements of your journey into your brand, you create authentic connections that resonate with your audience.

Share glimpses of your background, your inspirations, and the driving force behind your floral endeavors. Let your audience see the person behind the blooms, creating touchpoints that foster trust and loyalty. Whether through social media posts, website messaging, or personal interactions, infuse your brand with the essence of who you are.

The Power of Authentic Connection

Another avenue for forging meaningful connections is through your social media presence. By showing up authentically in your stories, you invite your audience into your world, fostering engagement and dialogue. Share behind-the-scenes glimpses of your creative process, anecdotes from your daily life, and moments of vulnerability.

However, it’s crucial to be intentional about the audience you attract. While engagement is valuable, ensure that it aligns with your business goals and target demographic. By curating content that resonates with your ideal audience, you can cultivate a community that supports and uplifts your brand.

Crafting Your Unique Path

Finally, take time to reflect on what sets you apart and how you can infuse your brand with your distinctive essence. Set aside dedicated moments for introspection, envisioning the future of your business and the impact you wish to make. Define your values, aspirations, and the legacy you hope to leave behind.

Remember, your business is more than just a means of financial gain; it’s a platform for expressing your truest self and connecting with others on a deeper level. Embrace the journey of self-discovery, allowing your business to serve as a conduit for personal growth and fulfillment.

Join Us This April at our Floral Workshop!

As we embark on this journey of self-discovery, I invite you to join me at our upcoming workshop—a three-day immersion into the art of floral design and business strategy. Together, we’ll explore how to craft a brand that reflects your authentic self and resonates with your audience.

Click here for Workshop Info and Updates

But for now, let us embrace the transformative power of opening ourselves up to our audience, forging connections that transcend mere transactions. Your journey in the floral world is not just about blooms; it’s about the beautiful, unique soul behind them.

Keep showing up, keep sharing your story, and keep blooming brightly. Your authenticity is your greatest asset, and the world is waiting to be enchanted by your floral journey.

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Say hello

Welcome to my blog - where I'm serving up all the latest in weddings & design, plus (for all you solopreneurs out there) tips to grow your creative business. I'm all about sharing and keeping it real.

hey there! i'm sarah w.



floral business tools bundle

All of the floral business tools you need to streamline your wedding workflow!


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