Learn business strategies and design techniques from two seasoned floral experts
Build community and friendships with other likeminded wedding florists from across the U.S.
Discover their unique floral brand identity to capture the attention of their dream wedding clients
Invest in their business and expand their portfolio to showcase more high-end floral work
For the Florist Who Wants To...
We've curated an
workshop experience
elevated
- Kasey Youngblood
"This workshop was beyond what I could have imagined. From color theory, to marketing, to hands-on design, this workshop checked every box. They curated the most amazing group of vendors and the result was this immersive, joyful experience that has been a catalyst for my business. I walked away with a new found love of florals and a dreamy outlook on the future of my business. "
(dwell & flourish)
"The two and a half-day workshop was packed with valuable experiences! Besides the hands-on design sessions and portfolio opportunities, the comprehensive learning materials provided invaluable knowledge that I can apply in my business. Networking with other industry professionals was priceless, and building relationships with fellow attendees enriched the experience further. Overall, the combination of hands-on learning, professional photography, comprehensive materials, and networking opportunities made this workshop an excellent investment for me."
- lynda borden
5 daughters design
-yatzin Cristobal
"What an amazing experience! From start to finish. Sarah and Janelle truly poured out their knowledge and experience in every class. At the end of the workshop, you will feel confident, inspired and ready to take your floral business to the next level."
ariadne fleur
How to find your "Youness Factor" to pinpoint your dream client and learn to speak directly to them through your unique brand voice
How to sell more effortlessly by implementing a clear branding and marketing strategy that sells your work for you
How to create high-impact floral installations using sustainable mechanics
How to price & budget effectively, and scale your business based on your specific stage of business and your own personal goal-driven roadmap
In this three-day workshop, you will learn...
...and so much more!
Two industry visionaries come together with their shared passion for quality floral & business education, and a love for supporting fellow florists, to produce a floral workshop experience like none that have ever been offered before.
Janelle, owner of Lavenders Flowers and the silk textile brand Tono & Co, bringing 10+ years of industry experience, shares her abundance of business wisdom and vibrant enthusiasm for color theory, dynamic design sustainable floristry. Sarah, founder of Mulberry & Moss and host of Coffee Wine & Flowers podcast, shares her marketing strategies, savvy business tools, and passion for designing a business that paves the way for less burnout, more time freedom and creative fulfillment.
Sarah Wahhab &
Janelle Thomson
meet your workshop hosts
Sarah Wahhab &
Janelle Thomson
"Sarah and Janelle make a fabulous team, with their strengths complementing each other perfectly. Sarah's calm confidence and experience balance Janelle's dynamic teaching style, Together, create an engaging workshop experience, catering to various learning preferences. Their partnership ensures a supportive and enriching environment for attendees, making their workshops truly valuable experiences."
-lynda k. borden
(workshop student)
"Sarah and Janelle make a fabulous team, with their strengths complementing each other perfectly. Sarah's calm confidence and experience balance Janelle's dynamic teaching style, Together, create an engaging workshop experience, catering to various learning preferences. Their partnership ensures a supportive and enriching environment for attendees, making their workshops truly valuable experiences."
COMMUNITY BUILDING
Build community and receive support from your instructors and fellow students with small group breakout sessions, Q&A sessions, and two intimate group dinners.
ENHANCED PORTFOLIO
Each student will receive a fully edited gallery of high-end images from all of the design sessions, including group installations as well as their own personal design work, as well as a professional headshot.
floral + business education
With quality education at the center of this workshop, students will receive 10+ hours of robust business lectures and hands-on design sessions, with a student workbook full of written prompts for implementation
here's what you'll get
Each student will receive a fully edited gallery of high-end images from all of the design sessions, including group installations as well as their own personal design work, as well as a professional headshot.
- sandy de jesus
- paula pritchard
"This workshop was beyond what I could have imagined. Sarah and Janelle are both leaders in the industry and they give you their very best. From color theory, to marketing, to hands-on design, this workshop checked every box. They curated the most amazing group of vendors and the result was this immersive, joyful experience that has been a catalyst for my business. They want the best for you and they want you to walk away with confidence and tangible tools, and that is exactly what you get. I loved that this workshop was lecture heavy and still filled with all of the benefits of the community of new flower friends. The dinners were perfection, intentional and budding with creativity. I walked away with this new found love of florals and a dreamy outlook on the future of my business."
- Kasey Youngblood
"It took me over 20 years to get brave enough to attend a workshop like this, and my only regret is not doing it sooner! Sarah and Janelle are exactly the same in person as they are online- kind, knowledgeable, generous and encouraging. I am an introvert to my core and events like this are challenging for me on a number of levels. But I felt welcomed and cared for and seen in ways I didn't even know I needed. From the exceptionally informative lectures to the lush hands-on design sessions to the beautifully designed dinners that fostered connection and community, this experience was worth every penny and then some!"
dwell & flourish
paisley petals
"This workshop was truly an amazing experience. I would do it all over again just because I learned so much I want to make sure I did not miss a thing. I loved the hands on experience and watching and learning from the instructors and the other talented florists. It has made me reevaluate what kind of florists I want to be, giving. Me confidence to go out of my comfort zone and make changes to have a profitable business. I believe this workshop is great for all florists regardless if you are a beginner or seasoned florists."
rustic charm & petals
- lynda borden
"This workshop was a game-changer for my business. Packed with practical lectures on both business and design, I've already started implementing the invaluable insights gained. Crafting my own bridal bouquet and centerpiece under the guidance of Sarah and Janelle was an unforgettable experience, made even more special with their personalized feedback. But the real magic happened during the ceremony feature installation, where Sarah and Janelle's expertise led us to create something truly breathtaking. And let's not forget the enchanting dinners, expertly designed by Susan Dunne, where we were treated like royalty. I have an entire portfolio of stunning images by Shauntelle of the workshop that I can use to promote my own business. We were also given countless gifts to take home to enjoy and use in our floral businesses. These girls really thought of everything and are the most generous souls! I sincerely hope for the chance to attend another workshop in the future, as this one has elevated my business in countless ways."
5 daughters design
- emily kudlacik
"Attending the MM & LF 2024 workshop was one of the best business investments I have made to date. As a business owner for 6 years so far I felt confident in my abilities to produce beautiful events and be profitable. However, those events were always very simple color palettes and not exactly the weddings I dream of. I found Janelle's lectures about finding your youness factor imperative as I work on rebranding to elevate my business into the entry level luxury market. Sarah's lectures on selling without really selling were so helpful to me since like Sarah, I don't love jumping on the phone with every client and prefer a more email forward approach. Having my work, our group install and social time professionally photographed and video documented added another layer of value to their workshop. I walked away from the three days with a brain full of knowledge, a heart full of new friends and the confidence to know that I am in the right business and doing the right thing."
tipsy tulip designs
"What an amazing experience! From start to finish. Sarah and Janelle truly poured out their knowledge and experience in every class. They helped me build my confidence from how to design with florals to how to charge for my services. This workshop is the perfect fit for anyone who is starting their floral business to anyone who wants to take their floral business to the next level. If you are thinking about taking this workshop, do not hesitate. What you get in return surpasses the investment. At the end of the workshop, you will feel confident, inspired and ready to take your floral business to the next level. "
ariadne fleur
- yatzin cristobal
Student Testimonials
- emily kudlacik