I'm a hopeless romantic who finds joy in making things a little bit prettier wherever I go.
I'm a quiet, introverted middle child -turned- fired up dream chasing entrepreneur. I have always had a love for beauty and creativity and my life mission has always been to unlock the key to turning that into a sustainable career. The crazy part? I think I finally figured it out.
I started my floral business in 2013 and I knew that I had found my creative calling. But my business didn't really take off until I integrated these few missing pieces - building a community, sharing knowledge, and believing in myself.
Now, my mission is all about nurturing creativity, growing community by fostering true connection, helping others scale and blow up their businesses, keeping a critical open mind, generating more freedom to do what I love, and ultimately helping others do the same!
There is an ease with flowers, which came as a welcome contrast to me in my early twenties amidst the busyness and pressure of life. The designs that captured my soul the most in those first years of discovery were the ones that embraced imperfection and drew on the seasonal changes in flowers and trees that stop us in our tracks on the street. It was their peaceful purpose - the reassurance of a casual miracle - that I felt instantly connected to.
Learning to capture that feeling and translate it through my own work, turns out, is an eternal process, which I feel compelled to attempt to master. But along the path so far, I have stumbled upon some unexpected treasures. I found a source for personal growth and freedom in entrepreneurship, a community of like-minded dream chasers, and a platform to connect with others who share a similar passion, all of which have been reason enough to never look back.
While it's good to have a goal or a dream to reach for, there is something to be said about the little surprises that meet us along the way. You might find sometimes they hold even more value than the thing you're chasing.
Our friends at Westmade Films paid us a visit to capture a quiet moment in our studio. Take a peek inside the little warehouse in Santa Ana where all the magic happens.
Our friends at Westmade Films paid us a visit to capture a quiet moment in our studio. Take a peek inside the little warehouse in Santa Ana where all the magic happens.
Our friends at Westmade Films paid us a visit to capture a quiet moment in our studio. Take a peek inside the little warehouse in Santa Ana where all the magic happens.
Want to learn more about the art of floral design or how to grow your business? Explore my resources, from floral workshops to digital downloads, or schedule a 1:1 coaching call with me to chat all the things!
In my signature design course, I share the unique thought process that goes into the natural, romantic designs we create for our events, from bouquets to centerpieces and romantic installations. Immerse yourself in video lessons with accompanying PDF guides to help you along your journey.
In this private coaching session you can ask me all the things, from sales and marketing to event logistics. With 12 years of experience, I can help you strategize the next steps in achieving your biggest goals.
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