I'm a hopeless romantic who finds joy in making things a little bit prettier wherever I go.
I'm a quiet, introverted middle child turned fired up dream chasing entrepreneur. I have always had a love for beauty and creativity and my life mission has always been to unlock the secret to turning that into a sustainable career. The crazy part? I think I finally figured it out.
I started my floral business in 2013 and I finally felt that I had found my creative calling in flowers. But my business didn't really take off until I learned to embrace these three things - community, sharing openly, and believing in myself.
It was then that my business became more than just flowers. It became about sharing through education, building up other florists and small business owners, and spreading the light that helped me find my own way to a life I never imagined - one that gave me freedom to do what I truly love!
There is an ease with flowers, which came as a welcome respite to me amidst the busyness and pressure of life in my early twenties. The designs that captured my soul the most in those first years of discovery were the ones that embraced imperfection and drew on the seasonal changes in flowers and trees that stop us in our tracks on the street. It was their peaceful reassurance that I felt instantly connected to. They were like casual little miracles saying, "You don't have to try so hard. You can just simply be."
Learning to capture that feeling and translate it through my own work, turns out, is a process of freeing oneself, which has become an ever-unfolding journey. But along the path so far, I have stumbled upon some unexpected treasures. I found a source for personal growth and freedom in entrepreneurship, a community of like-minded dream chasers, and a platform to connect with others who share a similar passion, all of which have been reason enough to never look back.
While it's good to have a goal or a dream to reach for, there is something to be said about the little surprises that meet us along the way. You might find sometimes they hold even more value than the thing you're chasing.
Our friends at Westmade Films paid us a visit to capture a quiet moment in our studio. Take a peek inside the little warehouse in Santa Ana where all the magic happens.
Our friends at Westmade Films paid us a visit to capture a quiet moment in our studio. Take a peek inside the little warehouse in Santa Ana where all the magic happens.
Our friends at Westmade Films paid us a visit to capture a quiet moment in our studio. Take a peek inside the little warehouse in Santa Ana where all the magic happens.
Want to learn more about the art of floral design or how to grow your business? Explore my resources, from floral workshops to digital downloads, or schedule a 1:1 coaching call with me to chat all the things!
In my signature design course, I share the unique thought process that goes into the natural, romantic designs we create for our events, from bouquets to centerpieces and romantic installations. Immerse yourself in video lessons with accompanying PDF guides to help you along your journey.
In this private coaching session you can ask me all the things, from sales and marketing to event logistics. With 12 years of experience, I can help you strategize the next steps in achieving your biggest goals.
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