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Mulberry & moss


Get Your Instagram Sh** Together Bestie


February 15, 2024

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Hi, I'm sarah w.



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Welcome back, dear listeners! Today, we’re delving into a topic that’s near and dear to my heart: Instagram strategy for business success. In this comprehensive guide, we’ll explore everything you need to know to leverage Instagram effectively in 2024 and beyond.

Understanding the Social Media Landscape:

In the ever-evolving world of social media, standing out is crucial. We discuss the competitive nature of platforms like Instagram and the importance of authenticity in capturing audience attention. Despite the challenges, Instagram remains a powerful tool for reaching potential clients.

Addressing Common Objections:

Many entrepreneurs fear appearing too salesy on Instagram. However, we debunk this myth by sharing data that shows a significant percentage of users make purchases on the platform regularly. The key lies in adopting the right approach to selling that resonates with your audience.

Standing Out in a Competitive Arena:

In a sea of content, standing out is paramount. We emphasize the importance of authenticity and purposeful content over blindly following trends. By understanding your ideal client and tailoring your content to speak directly to them, you can carve out your niche in the Instagram space.

Differentiating Hacks from Real Strategies:

While Instagram hacks may offer short-term gains, real strategies are essential for long-term success. We explore the difference between the two and emphasize the importance of sustainable approaches that resonate with your audience.

Setting Up Your Profile for Success:

Your Instagram profile is your digital storefront. We provide practical tips for optimizing your profile to capture leads effectively. From crafting a compelling bio to utilizing highlights strategically, every aspect of your profile should guide potential clients towards taking action.

Crafting Content with Purpose:

Content creation is at the heart of Instagram marketing. We discuss the strategic approach to content creation, highlighting the need for each post to serve a specific purpose. Whether it’s gaining reach, driving engagement, or making sales, every post should align with your overall business objectives.

Understanding the Sales Funnel:

We introduce the concept of the sales funnel and its application to Instagram marketing. By creating posts that cater to each stage of the funnel – awareness, interest, and action – you can guide potential clients through their buyer’s journey effectively.

Crafting Successful Instagram Posts:

We outline a simple yet effective formula for crafting successful Instagram posts. From creating a compelling hook to providing value and including a clear call to action, each element plays a crucial role in engaging your audience and driving results.


In conclusion, mastering Instagram for business success requires a combination of authenticity, purposeful content, and strategic approach. By understanding the social media landscape, addressing common objections, and setting up your profile for success, you can unlock the full potential of Instagram as a marketing tool. Remember, success on Instagram is not about the number of followers but the quality of engagement and the impact on your bottom line. So go ahead, implement these strategies, and watch your business thrive in the digital age!

Come back next week for Part 2, where we will break down specific posting strategies based on the desired result you want to achieve.

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Say hello

Welcome to my blog - where I'm serving up all the latest in weddings & design, plus (for all you solopreneurs out there) tips to grow your creative business. I'm all about sharing and keeping it real.

hey there! i'm sarah w.



floral business tools bundle

All of the floral business tools you need to streamline your wedding workflow!


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