In the early years of running your floral business, it’s easy to treat consultations like a task. It can feel like something to get through on the way to the creative part. But consultations can become a powerful part of your brand. For high-end floral clients, this is often the moment they decide whether they […]
How your next client is reading between the lines of your wedding florist instagram feed—and what they might be missing. You want to attract more aligned, higher-budget clients, so you start making adjustments. Maybe you update your feed, rethink your captions, invest in more reels, even consider a rebrand. But none of that works if […]
