Let’s be honest: You didn’t become a florist to write emails. You became a florist because flowers speak in ways words often can’t. Because beauty matters. Because you believe in designing moments that feel like magic. But running a floral business means wearing a dozen hats: Marketing manager. Email responder. Proposal writer. And sometimes you […]
How your next client is reading between the lines of your wedding florist instagram feed—and what they might be missing. You want to attract more aligned, higher-budget clients, so you start making adjustments. Maybe you update your feed, rethink your captions, invest in more reels, even consider a rebrand. But none of that works if […]
