Summary In this episode, Janelle Thompson, owner of Lavender Flowers and Tonal & Co, shares her journey of starting and growing her businesses. She talks about how she acquired Lavender Flowers and transformed it to align with her creative vision. Janelle also discusses the importance of strategic pricing and budgeting for weddings, sharing tips on […]

Welcome back to another episode of our podcast, where we embark on a journey through the intricate world of floral entrepreneurship. After a brief hiatus, we’re back, invigorated and committed to delivering content that resonates with you. In this episode, we’re diving deep into a critical aspect of running a floral business—making decisions and facing […]

Grab This Free Download: Build Your E-mail List! Are you a passionate florist finding your client inquiries a bit too quiet? It’s a familiar struggle—pouring your heart into your craft, launching a business, and then waiting for clients to flood in. In this episode, we’ll dive into the art of attracting your ideal clients, understanding […]

How to Create Floral Proposals: A Guide for Wedding Florists and Wedding Floral Designers Today I’m sharing about my process for creating floral proposals for wedding clients! For those of us who specialize in wedding floral design, these creative visual documents can sometimes make us feel like they are running our lives. They are a […]

If there is one thing that I’ve learned while growing a business on social media it’s that realness is rare. And I think it’s slowly becoming more common now, as people and as businesses and brands learn that it’s an effective form of marketing. But I think there are still quite a few businesses out […]