MULBERRY & MOSS

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southern california floral designer and educator

Mulberry & moss

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Build a floral business that finally breathes.

Learn practical steps and strategies that I've put to the test in my own wedding floral business - from mindset shifts to battling imposter syndrome, plus real proven systems to streamline your workflow and free up time for you to focus on what matters.

Business Growth

marketing Strategy

Having grown my business and brand organically on social media, I share with you all my best tips for building a personal brand, growing your audience, reaching your ideal client, and generating true engagement that leads to sales.

what you'll learn here: 

Life Lessons + Mindset

It's tough to own your own business. Sometimes being an entrepreneur can be lonely and a bit terrifying - trust me, I get it! Through sharing my own experiences and failures, I hope to encourage and challenge you to take imperfect action to build towards your dreams.

latest episodes

hey there, i'm sarah

floral strategist
iced latte-obsessed
go-to guide for
calm growth + clarity
quietly disrupting the floral industry
in linen pants

With a love for quiet power, intentional growth, and the occasional matcha-fueled rant, I'm here to help you build a brand that breathes, sells, and actually feels like you. Whether you're deep in design mode or spiraling over your pricing model, I’ll be in your ears with strategy, insight, and a good dose of “you’ve got this.”

- Keturah 

Sarah explains everything in such a friendly way. It's as if we're sitting down with coffee and she's letting me pick her brain about all the questions and fears I have surrounding my flower business."

Five Stars:

"The Aligned Florist has quickly become my favorite podcast."

- aline

"I'm raising a glass to The Aligned Florist Podcast!"

Five Stars:

One of the best podcasts I've ever listened to. It's so clear that Sarah puts her heart and soul into making this podcast."

Discover more in the Resource Shop!

Find my Floral Recipe E-books, Client Proposal Templates, my Ultimate Sourcing Guide, plus links to all of my favorite apps that I use to streamline my workflow.

take me to the shop!