Come engage with your fellow florists, in an inspiring setting thoughtfully chosen to foster a joyful, inspiring, and relaxed atmosphere for learning and creativity.
Enjoy delicious meals and conversation with an intimate group of likeminded florists
Immerse yourself in an enlightening educational experience that transcends boundaries, fostering growth and mastery in your unique artistry.
Leave with renewed confidence in your unique value as a designer, equipped with the skillset, tools and a clear roadmap to excel on your newfound path abundance.
Come and Enjoy An Elevated Workshop Experience
Lorely Meza Photography
Whether you're new to floristry or a seasoned professional, our workshop offers crucial guidance for accelerated success. From powerful lectures guiding you through identifying high level goals, removing mental blocks and finding your unique floral brilliance, to practical education packed with design techniques and business strategy, you will walk away with a clear vision for your business and all of the necessary tools and actionable steps for excelled growth.
Beyond invigorating lectures and 1:1 workshops, engage in small group discussions to help you cultivate enduring connections to motivate you, support you and help shape the next chapter of your floral excellence.
You don't just need design techniques and beautiful photos, you need
Revitalizing Education
a stellar business plan.
game-changing strategies.
powerful mindset shifts.
a supportive community.
dedicated mentors.
confidence in yourself.
Stepping into 2024 season armed with tools, strategies, and a clear roadmap for expedited growth
A refreshed confidence and excitement about your new design skills, and an action plan for attracting your dream clientele
Connected and supported with a league of game-changing fellow fleurpreneurs cheering you on
...after the workshop
Brimming with potential but overwhelmed with questions for how to grow your business
Stuck in a creative rut, with the aching desire to create revolutionary designs that will set you apart
Lost, confused, and paralyzed by the daily comparison doom scroll
before the workshop
Bring your passion and eagerness to learn, leave with confidence and a clear roadmap to abundance.
the transformation
Travel & accommodations are not included with the workshop price. Scroll down for details on travel and accommodations.
travel
The Richland
137 E Maple Ave, Orange, CA 92866
See additional venue details below.
where
Dates: April 23-25 in 2024.
Sessions begin Tuesday at 12:30pm.
Last session ends at 5:00pm on Thursday, followed by farewell dinner from 6:30-8:30pm.
when
Let's talk details.
We are thrilled to be hosting our workshop at The Richland, a historic property in the heart of Old Towne Orange, newly renovated into a versatile events venue and boutique hotel.
The Richland not only offers a vast, naturally lit creative event space for our workshop instruction, but also features a charming set of guest rooms for those traveling in.
Venue Address: 137 E Maple Ave, Orange, CA 92866
The Richland
here
gather, create, rest, repeat.
we do
In this distinctive workshop, community is at the heart of the experience, and what's a genuine gathering without delectable food? Savor artisanal coffee and pastries each morning as you delve into education, and come together in the evenings to relax at the table with tray-passed hors d'oeuvres, dinner, wine, and engaging conversations.
24 Carrots
experience divine culinary excellence
Meet Sarah Wahhab, your floral industry mentor and founder of the acclaimed floral brand, Mulberry & Moss. In addition to being an online course creator, podcast host, and industry mentor, Sarah scaled her weddings from $4k to $50k and shares generously from her experience on all topics related to streamlining business growth. Renowned for her savvy in brand building and marketing, she passionately advocates for engaging genuine connections through personal brand strategies. Sarah's true excitement lies in sharing her approach to streamlining business systems, creating an enjoyable career experience that leaves space for joy and fulfilling relationships in our work. Get ready to be inspired and uplifted by Sarah's wealth of knowledge and revitalizing insights at our workshop!
mulberry & Moss founder + host of coffee wine & flowers podcast
Sarah Wahhab
Meet Janelle – a vibrant force in the floral world, the imaginative mind behind Lavenders Flowers, and the founder of the celebrated silk ribbon brand, Tono & Co. With over a decade at the forefront of the industry, Janelle has been a trendsetter, infusing joy into the floral scene with her distinctive designs, led by a commitment to sustainability and meticulous attention to detail. Beyond Lavenders, Janelle is on a mission to uplift fellow creatives and entrepreneurs, sharing her infectious enthusiasm and expertise through dynamic online education and uplifting mastermind groups. Her love for crafting magical experiences shines brightly as she continues to create unique opportunities for fostering lasting connections within her community.
lavender's flowers + tono & Co founder
Janelle Thomson
Meet Your Workshop Mentors...
Sustainability Queen
Marketing Maven
Marketing Maven
"Sarah helped me to identify where I see myself in the future and what I want my business to look like. She shared some steps and goals I can set to achieve growth on social media. I’m already over 100 followers up on Instagram from taking Sarah's tips and continuing to grow and find my ideal clients!"
-Danielle C. (coaching student)
"Janelle is a true gem of a teacher . She gives so graciously of her time and talents and makes us feel like a good friend that she wants to love on! She is so open and transparent with all of her behind the scenes workings of her business and I can't even put a dollar sign on that."
-Lynda O. (Mastermind Student)
Explore the art of incorporating premium vessels and candle decor to elevate your tablescapes. With strategies for pricing rentals, curating an inventory of luxe pieces and how to pitch them to your clients. Unlock new opportunities to heighten both your aesthetic and your revenue.
business
Rentals 101: Expand & Elevate Your Floral Services
Learn from Janelle Thomson of Lavenders' (aka 'The Color Queen') how to make sense of color in a way that gives you an edge over other designers and makes your artistry stand out. Learn to experiment with confidence, expand your color palette, and make better choices with colors that hook your clients.
design
Color Confidence
We'll kick off this transformative 3-day workshop with an empowering lecture unlocking the keys to success. Elevate your mindset, remove mental blocks, set ambitious goals for your floral business, and discover your unique "Youness." Combine these ideas into a high-level mindset approach to cultivate a flourishing business that resonates with your deepest passions and aspirations.
mindset
Unleashing Your Floral Brilliance
The Breakdown
here's what you'll learn:
Delve into the art of crafting compelling messages that connect with your target audience, and reveal why you don't need expensive professional branding to reach your dream clients. Unlock tried-and-true marketing strategies customized for success across your website, social media, and portfolio.
marketing
Crafting an Irresistible Brand Identity
Uncover the secrets of enduring success, going beyond eco-conscious design. Gain insights into merging nature-inspired practices with mental and physical well-being. Walk away with a new approach to business longevity with Janelle's transformative approach to comprehensive sustainability.
Design
Sustainability: The Secret to a Thriving Business
Uncover new trends in wedding bouquet making, while learning techniques to creating timeless bouquets in no time. Release yourself of the physical and mental pressure of bouquets in this new and refreshing approach to bouquet design.
design
Bespoke Bouquets
Immerse yourself in an exciting group hands-on installation workshop and learn to combine innovative sustainable mechanics, efficiency strategies, and dynamic visual design techniques for creating unique and showstopping ceremony designs that wow guests and elevate your portfolio.
design
Dynamic Installation Design
...and so much more
The Schedule
This is a sample schedule and is subject to change, but this is a rough timeline and flow you can expect for the event! Please reach out to us with any questions about the schedule.
12:30PM Event Check-In at The Richland Courtyard
Welcome, Mingle, Coffee & Snacks
1:00PM Introductions, Workshop Overview
1:30PM Goals + Mindset: Finding Your Unique Floral Brilliance
2:30PM Client Growth: Identify & Attract Your Dream Clients
3:30PM Breakout Sessions: Meet Your Fellow Florists
6:00PM Welcome Dinner on the Veranda
day 1
day 2
9:00AM Coffee & snacks in the Ballroom
9:30AM Color Confidence
10:30AM Floral Sessions: Centerpieces
12:30PM Lunch Break
1:30PM Budgeting & Systems for Profitability
2:30PM Rentals 101: Elevate Your Floral Services
4:30PM Dynamic Design: Art Theory Applied to Floristry
day 3
9:00AM Coffee & snacks in the Ballroom
9:30AM Floral Sessions: Bouquets
11:30AM Floral Demo: Sustainability with Large Scale Urn Design
12:30PM Lunch Break
1:30PM Floral Sessions: Installations
3:30PM Open Q&A
6:00PM Farewell Dinner in Courtyard
To support your business growth, all attendees will be gifted select Mulberry & Moss Digital Downloads including Recipe E-books, Templates and Sarah's Ultimate Sourcing Guide ($200 value)
digital downloads
All attendees will depart with a packaged-with-love premium floristry gift box with styling essentials including Tono & Co Silk Ribbon and a GAIA Handmade Vessel
premium floristry gift box
All attendees will receive a virtual swag bag: exclusive promotions and offers from our lovely vendor partners including valuable services & products to grow your business.
VIRTUAL SWAG BAG
all attendees will Receive...
who doesn't love a good perk?
+Bonuses
+ Portfolio Imagery
students will receive a full gallery, including the following shots
student's bouquet with model
student's centerpiece styled with backdrop
installation with model
installation with model and bouquet
We are thrilled to have Susan joining us for this workshop. A leader the wedding planning industry and published in Brides, the Knot and People Magazine, Susan is generously bringing us all of her planner insights at our open Q&A.
weddings by susan dunne
Shauntelle's prowess in capturing romantic details speaks for itself, and she is highly valued as our exclusive photography partner. Attendees will have the benefit of having their individual work captured, as well as personal headshots and the full gallery of our 3 days together.
sposto photography
We are overjoyed to be partnering with 24 carrots for this workshop. In addition to their hospitality at the Richland, enjoy two delicious plated dinners as well as artisan brewed coffee service & snacks throughout the workshop.
24 Carrots catering
Enjoy these workshop amenities from our amazing Vendor Partners...
Plus!
Tickets will be on sale until March 31st (or until they sell out). Tickets are non-refundable. Please read the below terms and conditions before purchasing. Still have questions? Reach out to us!
Enroll Now!
Limited spots available
ready to invest in yourself?
$3,997
*Payment plans available. See FAQ below
"Janelle's approach is transparency with hand-gathered digestible information delivered in a logical, thoughtful way, and instantly applicable to your business. It's a no-brainer, you will be glad you invested."
- Brittany S. (Mastermind student)
"Sarah's willingness to share her knowledge has been such a gift, blessing, game-changer for me. I've been at this 2 years and I feel like I've learned more from Sarah in 2 months than I have in 2 years."
- Nikki H. (podcast listener)
The Impact
The possibility of future workshops will depend on the success of this inaugural workshop. There is no guarantee this workshop will be repeated, so we highly encourage out-of-state florists to travel in and take advantage of this unique opportunity!
will you be traveling to my area next?
Yes, we do offer financing through Shopify Installments. If you wish to split up your payments, select the Shop Pay at checkout and check the bubble labeled, "Pay in Monthly Installments." You will then be able to choose your payment option. There will be a credit check to apply, and credit score may be affected (depending on your payment option).
are there payment plans available?
Due to detailed planning, preparations and logistics relying heavily on the expected number of attendees, workshop tickets will be nonrefundable, however, they are transferrable. Please contact us with any and all questions before purchasing.
what is the cancellation policy?
Between lectures and floral demonstrations, Sarah and Janelle will be making an effort to connect with each and every student. In addition to full class lectures, students will break out into small groups for discussion, have the opportunity to seek 1:1 critique from the instructors throughout the hands-on workshops, and individualized business guidance through open Q&A sessions.
how much 1:1 guidance will we receive?
Yes! In addition to the enjoyment and community aspect of being amongst other like-minded designers and portfolio building opportunities, we strongly believe in limitless growth possibilities for florists. That's why this workshop will prioritize robust education in forward-thinking business topics, especially highlighting a high-level, individualized goal-driven approach so that florists of ALL skill levels with a commitment to excellence and limitless growth in their business can benefit from the education. No matter your skill level, you will leave this workshop energized, inspired, and ready to tackle your next stage of business.
can a seasoned florist benefit from this workshop?
Yes! Because the education in this workshop focuses on advanced design techniques and business insights, beginner-level florists will gain the advantage of expediting strategy in their business. We'll coach you through uncovering and capitalizing on your unique zone of genius, and equip you with the skills and tools to set your business on the right path towards excelled growth.
is this workshop suited for beginners?
Have Questions? We've got answers.
In an effort to provide the most value-packed and affordable workshop experience, we do not have a professional videographer on board for this round. However, our team of partners and assistants will be capturing plenty of behind the scenes footage, which we would be happy to share after the workshop upon request.
will there be video captured of the workshop?
still have questions?
Plan Your Stay
Planning to join us? Here is some helpful information to assist you in planning your trip. Once you register, you will receive all necessary workshop details to your email. If you have further questions, don't hesitate to reach out to us.
Accommodations
The Richland, the boutique hotel where the workshop will be hosted, has select rooms available: King and Double Queen bed rooms ranging from $350 - $375/night. Traveling with friends? Rent the cottage for $675/night.
stay at the richland
The Best Western Orange Plaza is a 5 minute Uber ride from the venue.
other nearby hotels
Travel
The nearest airport to Orange is Santa Ana (SNA) Airport which is 7.5 miles away. Other nearby airports include Long Beach (LGB) (17 miles), Ontario/San Bernardino (ONT) (24 miles), and Los Angeles (LAX) (33.8 miles).
Ready to Enroll?
*We recommend guests view our Workshop Terms & Conditions before booking any travel.
We all experience fear and doubt in our businesses. We worry about outside circumstances, like the state of the market or outside competition. The truth is, you have all of the pieces you need to make your business explode, and that power exists within you. The key to overcoming fear and self-doubt is crafting a strategic plan for your business - a plan that you feel deeply aligned with - confidently staying in your lane, and watching your business skyrocket.
This workshop will give you that roadmap, as well as all of the tools you need to succeed, and you will walk away in a position to gain back your investment tenfold. How? By taking powerful action, making the right moves, knowing exactly how to tackle each huge opportunity that is about to enter your orbit - because trust us, after this workshop, they will.
Let's talk about the return
on your
still on the fence?
Your Ticket Includes:
here's what you'll get when you join.
-Workshop experience at the Historic and Charming Richland Venue
-Two Seated Dinners with Beer, Wine & Champagne Service
-Coffee & Snacks During Morning Workshop Sessions
-3 Hands-On Design Workshops and 7 Informative 1-Hour Lectures
-Open Q&A with your Workshop Speakers
-Breakout Sessions with Topic-led Small Group Discussions
-Thoughtfully Curated Welcome Gift and Parting Gift
-Professional Headshots with our Workshop Photographer
-Portfolio Images of Individual Bouquet & Centerpiece and Group Installation
-A Community Atmosphere and the Chance to Build Your Network
*Accommodations, airfare & transportation not included
investment.
Let's talk about the return on your
