ready for your business breakthrough?
Learn powerful techniques, gain confidence in your artistry, share community with other florists and build a business and brand that draws your dream clients.
Step into the driver seat and build a business that thrives.
Imagine waking up each day excited to design stunning floral arrangements that reflect your unique vision. With a newfound confidence, you attract dream clients who value your artistry and pay what you’re worth. You’ve mastered pricing strategies for profitability, allowing your business to scale without sacrificing creativity.
Picture being part of a vibrant community of like-minded florists, sharing ideas and celebrating successes, with tools to create high-impact installations and a brand voice that resonates.
Leave behind uncertainty and step into success.
at this stage in your business, are you...
You know they're out there, but the leads currently flooding your inbox are frankly not it.
You pour hours into your craft but still doubt your skills. You crave expert critique to refine your artistry.
Should you be focusing on refining your outreach? Your pricing model? A rebrand? Where should you start?
"I walked away from the three days with a brain full of knowledge, a heart full of new friends and the confidence to know that I am in the right business and doing the right thing."
— Emily K.
You just need:
Personalized, guided direction to help you focus your energies on the areas that are going to draw the changes you desire.
A curated collection of showstopping designs that will finally show what you are capable of, and start attracting that dreamy clientele (without having to wait for that "big break" to come along.)
It can take years to expertly create systems that streamline business success. We'll hand them to you so you can focus on what you love most: designing incredible florals.
You have what it takes...
introducing
business
design
community
A transformative 3-day workshop experience
hosted by Mulberry & Moss and Lavender's Flowers
Join us:
april 1-3, 2025
The Richland
137 E Maple Ave
Orange, CA
join the waitlist
What's Included:
3 days of learning in an inspiring setting
6 inspiring business lectures
3 hands-on design sessions
professional gallery of portfolio images
2 intimate group dinners
breakout sessions and open Q&A
bonus gifts & resources
*travel & accommodations not included
traveling in? click here for travel information
Your investment in your business:
$4495
We invite you to take part in a unique opportunity to join an intimate group of 15-20 students and learn under the guidance of two seasoned industry experts for 3 days.
Pricing:
join the waitlist
*Payment plans available through Shopify
"If you are thinking about taking this workshop, do not hesitate."
" What you get in return surpasses the investment. At the end of the workshop, you will feel confident, inspired and ready to take your floral business to the next level. "
— yatzin CRISTOBaL
“I went from barely paying my bills to quitting my job and traveling the whole world.”
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.
— ciera & tyson
“Our revenue tripled after doing Ginny's mastermind for the year. Mind blown!”
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.
— morgan & chloe
here's what you'll learn:
Brand Identity
To kick off this workshop, Janelle will guide you through discovering your unique "Youness." Learn how to craft a brand around the unique aspects of your interests, talents, and expressive voice- which will serve as your compass for enhancing your design, business and marketing style to align with your dream clients.
DESIGN & BUSINESS TOPICS
Magnetic
Marketing
With a new deeper understanding of your unique brand identity, learn to craft a strategic, unified branding and marketing approach that you can apply to your business immediately to start drawing in more aligned opportunities.
Installation Design
Join your fellow attendees in creating a showstopping ceremony design, with the step-by-step guidance of Sarah & Janelle, using foam-free techniques and applying dynamic art and color theory learned in your design lectures.
Color Confidence
Take a deep dive into color theory and gain confidence in your approach to working with color. Walk away from this lesson with the skills to create artistic and dynamic floral designs from a place of intuition.
Sustainable
Design
Learn sustainable and regenerative design practices from Janelle as she walks you through a live demo of modern mechanic techniques and products in action.
...and so much more.
- Centerpiece design
- dynamic design: art theory applied to floristry
- pricing & budgeting
- business scaling techniques
Invest in an unforgettable 3-day experience and leave with...
- a renewed confidence in your design skills
- deeper understanding of your unique brand style & voice
- full gallery of professional images of your floral work
- professional business headshot
- appliccable lessons from 6 inspiring business lectures
- all of your lecture notes in a take home workbook
- thoughtful gifts and bonus resources
- new friendships and vendor relationships to support you in the next step of your journey
MEET Your
WORKSHOP HOSTS
Sarah Wahhab
Janelle Thomson
Two industry visionaries come together with their shared passion for quality floral & business education and a love for supporting fellow florists, to produce a floral workshop experience like none that have ever been offered before.
Janelle, owner of Lavenders Flowers and the silk textile brand Tono & Co, bringing 15+ years of industry experience, shares her abundance of business wisdom and vibrant enthusiasm for color theory, dynamic design and sustainable floristry.
Sarah, founder of Mulberry & Moss and host of Coffee Wine & Flowers podcast, shares her marketing strategies, savvy business tools, and passion for designing a business that paves the way for less burnout, more time freedom and creative fulfillment.
Creative
VENDOR PARTNERS
PLANNING & DESIGN
We are thrilled to have Susan joining us for this workshop. A leader in the wedding planning industry and published in Brides, the Knot and People Magazine, Susan is generously bringing all of her planner insights to our workshop, and providing an exceptionally designed atmosphere for our attendees.
Susan Dunne
workshop photographer
Shauntelle's prowess in capturing florals and romantic details speaks for itself, and she is highly valued as our exclusive photography partner. Each attendee will have the benefit of having their individual work captured, as well as a professional headshot and the complete edited gallery of our 3 days together.
Shauntelle Sposto
workshop videogapher
We are thrilled to be welcoming back Steven Dorn as our workshop videographer. Steven's love for capturing moments shines through and allows him to bring a detailed and thoughtful approach to documenting our workshop and floral creations on film.
Steven Dorn
Catering & venue
We are overjoyed to be partnering again with 24 carrots for our 2nd workshop. In addition to their hospitality at the Richland, attendees will get to experience two delicious plated dinners, tray passed hors d'oeuvres, bar service, and artisan coffee throughout the workshop.
24 Carrots
picture this...
By next wedding season, you could...
01
02
Have an Elevated portfolio that actually attracts the right clientele
03
Double your bookings with a confident branding and marketing approach
04
Increase your profits by utilizing the proper pricing strategies and tools
05
Have a growing audience of new followers, clients and vendor relationships who align with your brand style
Embrace a fresh new brand identity that aligns with who you truly are
FAQ
(Frequently Asked Q's)
IS THIS WORKSHOP a good fit for beginners?
Yes! Not only will beginners have the opportunity to converse with fellow students with a variety of experience levels, you will gain a fast track to business strategy and advanced design technique. We'll coach you through uncovering and capitalizing on your unique zone of genius, and equip you with the skills and tools to set your business on the right path towards reaching your desired goals.
can a seasoned florist benefit from this workshop?
Yes! We have had past attendees with 20+ years experience who benefited immensely from this workshop. This workshop will provide you with a unique opportunity to step away and focus in on areas of your business that may feel stagnant. From gaining new, fresh perspectives on business strategies and modern deisgn techniques, to receiving support, encouragement and guidance from fellow florists and industry pros, you will walk away with a renewed sense of joy, feeling motivated for the next chapter of your floral journey.
How much 1:1 guidance will i receive?
The intimate nature of this workshop is perfect for allowing more opportunity for connection. Between lectures and floral demonstrations, Sarah and Janelle will be making an effort to connect with each and every student. In addition to full class lectures, students will break out into small groups by experience level, where you will receive additional perspective and support from your instructors and fellow attendees. You will also have the opportunity to seek 1:1 critique from the instructors throughout the hands-on workshops, and seek individualized business guidance in the open Q&A sessions.
are there financing options or payment plans available?
Yes, we do offer financing through Shopify Installments. If you wish to split up your payments, select the Shop Pay option at checkout and check the bubble labeled, "Pay in Monthly Installments." You will then be able to choose your payment option. There will be a credit check to apply, and credit score may be affected (depending on the payment option you choose).
what if i purchase a ticket and something comes up where i cannot attend?
Due to the fact that the planning, budgeting and logistics of this workshop depend heavily on the specific number of attendees, tickets will not be refundable once purchased. For this reason, we ask for your full commitment if you do decide to purchase a seat. If you purchase a ticket and discover later that you cannot attend the workshop, you may transfer the ticket to another student if you are able to find someone else who is interested in filling your spot. Monies paid for a workshop ticket cannot be refunded, credited or transferred towards a future workshop.
will you be traveling to my area next?
At this time, the FLORA Workshop is Orange County based, and there are no current plans to expand to other areas outside of Southern California. That being said, our workshop is not limited to Southern California residents and we encourage students to travel in. Click here for travel information.
Still Have Questions?
reach out to us
This is a sample schedule and is subject to change, but this is a rough timeline and flow you can expect for the event! Please reach out to us with any questions about the schedule.
12:30PM Event Check-In at The Richland Courtyard
Welcome, Mingle, Coffee & Snacks
1:00PM Introductions, Workshop Overview
1:30PM Brand Identity: Finding Your You-ness Factor
2:30PM Magnetic Marketing: Sell More Effortlessly
3:30PM Breakout Sessions: Meet Your Fellow Florists
5:00PM Break
6:30PM Welcome Dinner on the Veranda
day 1
schedule
day 2
9:00AM Coffee & snacks in the Ballroom
9:30AM Color Confidence
10:30AM Floral Sessions: Centerpieces
12:30PM Lunch Break
1:30PM Pricing & Systems for Scaling Your Business
2:30PM Leveled Breakout Sessions
4:30PM Open Q&A
schedule
day 3
9:00AM Coffee & snacks in the Ballroom
9:30AM Sustainability
10:30AM Floral Sessions: Bouquet Design
12:30PM Lunch Break
1:30 Floral Sessions: Installations
4:00PM Open Q&A
5:00PM Break
6:30PM Farewell Dinner in Courtyard
schedule
Accommodations
The Richland, the boutique hotel where the workshop will be hosted, has select rooms available: King and Double Queen bed rooms ranging from $350 - $375/night. Traveling with friends? Rent the cottage for $675/night.
stay at the richland
The Best Western Orange Plaza is a 5 minute Uber ride from the venue.
other nearby hotels
Travel
The nearest airport to Orange is Santa Ana (SNA) Airport which is 7.5 miles away. Other nearby airports include Long Beach (LGB) (17 miles), Ontario/San Bernardino (ONT) (24 miles), and Los Angeles (LAX) (33.8 miles).
*We recommend guests view our Workshop Terms & Conditions before booking any travel.
plan your stay
More Questions?
If you want this to be the year that you finally commit to:
✓ Learning to make your your business stand out.
✓ Stop playing the guessing game.
✓ Attracting your dream clients and booking weddings that make your heart flutter.
✓ Building systems that will help you reduce stress and burnout, and run your business with more ease.
✓ Leveling up your portfolio with showstopping installations and sustainably made designs.
✓ Feeling supported, confident, and in alignment with the business you've always dreamed of building.
