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Mulberry & moss


Comparison vs. Staying in Your Lane


January 4, 2024

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Hi, I'm sarah w.



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Welcome back to another episode of our podcast, where we embark on a journey through the intricate world of floral entrepreneurship. After a brief hiatus, we’re back, invigorated and committed to delivering content that resonates with you. In this episode, we’re diving deep into a critical aspect of running a floral business—making decisions and facing tough questions. As entrepreneurs, it’s commonplace to seek external advice, but we advocate for an introspective approach, finding the confidence and direction needed to steer your business in the right direction.

Segment 1: Why a One-Size-Fits-All Approach Doesn’t Work:

Let’s celebrate the individuality that defines our floral industry. Over the past decade, I’ve cultivated a vibrant community on social media, connecting with fellow florists. While community support is invaluable, there’s a delicate balance between leveraging similarities for mutual benefit and allowing them to stifle our uniqueness. As a business owner, your individuality is your superpower. While seeking advice from like-minded dream chasers is beneficial, it’s crucial to remain clear on what sets you apart and how those differences empower your journey.

Decisions in our industry, whether about pricing, collaborations, or services, aren’t universally applicable. A one-size-fits-all mentality is not only impractical but can be detrimental. Seeking external validation might momentarily ease doubts, but the real empowerment lies in navigating questions independently. The key is to rely on your unique strengths and align choices with your individual goals.

Segment 2: The Three Key Questions:

To empower you with tools for strategic decision-making, I present the Golden 3 questions—an invaluable framework that transcends the boundaries of specific situations. The first question, “What are my goals?” underscores the significance of having clear, long-term objectives. This clarity acts as a guiding force, helping you make decisions that align with your overarching vision. Whether you’re pondering a collaboration or contemplating a new service, the litmus test is simple: does it serve your goals?

The second question, “What are my strengths?” delves into the essence of staying in your lane. Recognizing your superpowers allows you to leverage them effectively, giving you a competitive edge. The floral business is multifaceted, and each of us has unique gifts. Whether it’s design prowess, excellent client communication, or a knack for innovation, these strengths can be strategic tools when making decisions. By focusing on what you excel at, tasks become more manageable, and success becomes a more attainable goal.

The third question, “What are my resources?” introduces a pragmatic aspect to decision-making. Every decision is influenced by the resources at your disposal—financial, temporal, and skill-based. Reflecting on where you stand in terms of these resources guides your decisions. For instance, should you invest in new branding? The answer depends on your current financial situation and how strategically those funds can be spent. Understanding your resources provides a roadmap for navigating the complex terrain of business decisions.

Illustrative Examples:

Let’s explore these questions through illustrative examples. Consider the scenario of a florist contemplating a collaboration opportunity. The knee-jerk reaction might be to seek advice from peers, but the real answer lies within. How does this collaboration align with your long-term goals? Does it leverage your strengths, or does it stretch you thin? Understanding your resources, both in terms of time and finances, will further refine your decision-making process.

Now, let’s delve into the pricing dilemma. Setting prices isn’t a one-size-fits-all endeavor. The costs specific to your business—materials, time, labor, and operational overhead—require a personalized approach. Researching your target market and understanding local preferences are integral to strategic pricing decisions. It’s not about mirroring someone else’s pricing structure but about aligning your prices with your unique business context.


Every decision is a nuanced interplay of goals, strengths, and resources. By adopting the Golden 3 questions as a guiding framework, you empower yourself to make decisions independently. Staying true to your unique strengths and aligning choices with your individual goals propels your business forward.

Remember, the path to success is diverse. What worked for someone else might not be the right fit for you. Embrace your uniqueness, make decisions that resonate with your goals, and create a business identity that stands out. In doing so, you not only navigate the challenges of entrepreneurship but also thrive in your floral lane.

We trust that this episode has ignited a spark of inspiration and empowerment as you continue building your unique floral business. Stay tuned for more enriching episodes, and don’t hesitate to share your thoughts and ideas with us. Until next time, may your floral endeavors continue to flourish!

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Say hello

Welcome to my blog - where I'm serving up all the latest in weddings & design, plus (for all you solopreneurs out there) tips to grow your creative business. I'm all about sharing and keeping it real.

hey there! i'm sarah w.



floral business tools bundle

All of the floral business tools you need to streamline your wedding workflow!


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